(SANDUSKY, Ohio - February 13, 2013) -- Ansell Protective Products and Menards announced Wednesday that they will continue their marketing sponsorship in the ARCA Racing Series for 2013.
The comprehensive and multi-faceted sponsorship program includes race sponsorships, at-track hospitality opportunities, in-market promotions, special award sponsorships, series involvement and support of the ARCA television broadcast package, all anchored by a business-to-business relationship.
In addition, for a fifth consecutive year Ansell and Menards will continue as co-primary sponsors for the No. 44 Ansell/Menards Toyota Camrys in the ARCA Racing Series presented by Menards. Frank Kimmel, a nine-time ARCA Racing Series champion, returns to the driver's seat of the Toyotas fielded by ThorSport Racing of Sandusky, Ohio.
Kimmel enters the 2013 season with 76 career victories, aiming to win three more races to break the series' all-time win record as well as potentially claim an unprecedented 10th ARCA Racing Series championship while working for the second consecutive season with crew chief Jeriod Prince.
"Ansell is excited to once again partner with Menards and ARCA to present a fantastic racing series that really strikes a chord with our customers and partners," Steve York, senior director of business development for Ansell, said. "And Ansell is particularly enthused to once again sponsor Frank Kimmel's No. 44 Ansell/Menards Toyota Camry operated by ThorSport Racing for the 2013 ARCA Racing Series presented by Menards."
For his part Kimmel is eagerly looking to extend his historically significant 345-race consecutive starts streak that he plans to extend at Saturday's Daytona International Speedway season opener.
"I think it's really, really good that ARCA has sponsors such as Menards and Ansell that are willing to stay on board, that they've structured their programs to get the most benefit from their involvement because it's tough to find the financial backing to go racing," Kimmel said. "So to have two businesses involved with our series that believe in what we're doing is important.
"The fact that I myself have two great companies like Ansell and Menards supporting my team at ThorSport Racing means the world to me, and it enables us to go after the goals that we have as a race team."
The impact on ThorSport, which is a division of a multi-element business entity, is also significant.
"I'm truly excited to have Ansell and Menards back with ARCA and particularly with ThorSport Racing because of the possibilities it presents for all of our companies," said Matthew LaNeve, vice president, sales for ThorWorks Industries and ThorSport Racing. "It's really special from the perspective of our business-to-business relationships with an internationally-renowned glove manufacturer like Ansell and a retail giant like Menards -- not to mention the support it provides to Frank and our race team."
To round out their comprehensive program, Ansell and Menards will utilize hospitality opportunities and develop marketing platforms with in-market and at-track promotions. They will continue their series involvement as the Official Glove and Official Home Improvement Store for the ARCA Racing Series presented by Menards, respectively. The qualifying event for each ARCA Racing Series race will continue as the Menards Pole Award presented by Ansell.
"Menards is proud to sponsor the ARCA Racing Series and to continue our outstanding partnership with Frank Kimmel's No. 44, Ansell Gloves and ThorSport Racing," Menards' promotions manager Jeff Abbott said. "There's no question that 2012 was a great season and we are really looking forward to big things in 2013."
ABOUT THORSPORT RACING
ThorSport Racing, based in a state-of-the-art 100,000-square-foot facility in Sandusky, Ohio, is the longest-tenured active NASCAR Camping World Truck Series team. ThorSport, which has run full season Truck Series schedules annually beginning in 1998, in 2013 will run the No. 88 Menards Toyota Tundra driven by Matt Crafton, the No. 98 Carolina Nut Co./Curb Records Toyota Tundra driven by Johnny Sauter and the No. 13 Mattei Air Compressor Toyota Tundra for Todd Bodine in the Truck Series and the No. 44 Ansell/Menards Toyota Camry driven by Frank Kimmel in the ARCA Racing Series presented by Menards.
ThorSport Racing - Director of Public Relations