MavTV to Air Six from the Short-Tracks
TOLEDO OH (3-18-08)-Officials of the ARCA racing sanctioning body and MavTV have announced a one-year agreement under which MavTV will air at least six ARCA RE/MAX Series events in 2008.
The events scheduled for broadcast include both races at Salem Speedway, the spring event at Toledo Speedway, Berlin Raceway, the Illinois State Fairgrounds mile-dirt and the DuQuoin State Fairgrounds mile-dirt. The events will be packaged into tape-delayed, one-hour programs.
In addition, MavTV will re-air ARCA RE/MAX Series superspeedway programming previously aired on SPEED TV.
"We are very excited to have worked out an agreement to add ARCA RE/MAX Series events to our 2008 original motorsports programming lineup on MavTV," said Steve Severn, CEO of MavTV network. "The addition of these races will not only help us gain viewers that follow the ARCA RE/MAX Series, but it will also allow us the opportunity to work with a first class racing organization."
Chet Burks Productions, the same entity that produces ARCA RE/MAX Series programming for SPEED, will also produce the events for MavTV.
"As we continue in our efforts to grow interest and value in the ARCA RE/MAX Series, the opportunity for additional television coverage benefits all associated with the series," said ARCA President Ron Drager. "The MavTV agreement expands television coverage of the 2008 ARCA RE/MAX Series to include more races at more venues, and that's good for everyone."
MavTV, a new network with male-oriented programming targeting men 18-54, has already secured 30 distribution deals and launches in 75 markets across the United States. MavTV's universe is currently 20 million households.
In addition, MavTV has added a High Definition feed to its growing stable of services beginning in the first quarter of 2008. The move was made since the vast majority of the network's original content is being shot in HD and interest both domestically and internationally in HD programming targeting men has been in great demand. The independent network has had excellent success marketing their men's brand and original series internationally in markets such as Australia, New Zealand, and now India. The original HD content being produced by MavTV is also being snapped up by international distributors eager to reach the HD consumer throughout the world.
Severn added, "We have been focusing our efforts on expanding the brand in the US and international markets in cable, DTH, IPTV, and mobile using our HD quality content. We are beginning to enjoy success for our male oriented programming across multiple media platforms and found that there is a tremendous appetite for our original content featuring ultimate fighting, wrestling, AMA motorcycle racing, car racing, and Manumentaries in HD. Since most of our lineup is truly original content not being aired on other networks, we felt now was a great time to take advantage of the move into HD to support our distribution partner's emphasis on HD services."
In addition, MavTV is very close to finalizing an international distribution agreement for the men's brand that will cover 5 continents. Steve Smith, President and COO for MavTV, said, "Bottom line is we have some exciting male content on the air and international markets and US distributors seem very interested in what we have to offer. Moving into a full HD signal will only help us grow the brand faster internationally and in the US."
For more info, visit http://www.mavtv.com/
ARCA PR/Media department (734) 847-6726
Don Radebaugh (419) 450-0611
Jackie L. Franzil (419) 574-2685