Menards opened for business in 1958 in Eau Claire, Wisconsin. ARCA Racing, founded in Toledo, Ohio, has been holding championship races since 1953.
The longevity and success of the two organizations is no surprise; and the partnership the two have formed is no coincidence.
"We are a family-owned and family-run business and share similar Midwestern family-values with ARCA," said John Menard, Menards President/CEO, in February when the multi-year extension that elevated the home improvement chain from presenting sponsor to the series entitlement sponsor was announced. "Both of our organizations are focused on the overall guest experience and doing things the right way."
ARCA President Ron Drager echoed those sentiments.
"For the past decade Menards has played a tremendous role in growing our series and we couldn’t be happier to continue this journey during this historic time for ARCA," said Drager.
February’s announcement culminated more than a year of activity around the purchase of the ARCA Racing Series by NASCAR, and the combining of ARCA with the former NASCAR East and West Series. The three represent some of the longest running stock-car racing series in the United States, and the championship structure was powered by Menards’ support.
This ? is what they’re racing for.
– ARCA Menards Series (@ARCA_Racing) February 8, 2020
Menards first began a formal relationship in 2010 when the home improvement retailer agreed to become the series’ presenting sponsor.
The relationship has spanned a decade since – with the extension continuing that partnership and providing stability and elevating the series.
Previously, the ARCA Racing Series had operated under several different identifiers. It was founded by John and Mildred Marcum as the Midwest Association for Race Cars, and changed its name to ARCA (Automobile Racing Club of America) in 1964 upon the suggestion of Bill France Sr. It was the ARCA Permatex SuperCar Series from 1986-91, and the ARCA Hooters SuperCar Series from 1993-95, followed by ARCA Bondo/May-Hyde Series from 1996-2000, and the ARCA RE/MAX Series from 2001-09. When RE/MAX International stepped away from the sport, it opened the door for Menards.
John Menard Jr. has been a long-time supporter of auto racing in the United States. A former INDYCAR racing team owner, his son, Paul, is a former NASCAR Cup Series driver and 2011 Brickyard 400 winner. Menards has also sponsored Matt Crafton, the three-time champion of the NASCAR Gander RV & Outdoors Truck Series, as well as the NASCAR Cup No. 12 of Ryan Blaney and No. 21 of Matt DiBenedetto.