The Automobile Racing Club of America and Iowa Speedway today announced that Shore Lunch brand will serve as title sponsor of the ARCA Menards Series race on Saturday, July 18. The event, originally scheduled for July 17, will now take place Saturday afternoon as part of an NTT IndyCar Series double-header.
The ARCA Menards Series Shore Lunch 150 will be part of the inaugural ARCA Sioux Chief Showdown, a 10-race series set to attract the top teams in the ARCA Menards Series East and West to compete against the regulars of the ARCA Menards Series.
Shore Lunch soups, breading and batters first partnered with ARCA series sponsor Menards in 2016. The business-to-business relationship between Menards, the country’s third largest home improvement retail chain, and Southeastern Mills, a leading food company with brands such as Better Than Bouillon, The Original Louisiana Hot Sauce and Southeastern Mills Gravy and Baking Mixes, brings opportunities for Southeastern Mills to promote its Shore Lunch Brand products to Iowa’s Menards customer base.
“We are thrilled to welcome Shore Lunch brands to our family at Iowa Speedway,” said Iowa Speedway President David Hyatt. “Shore Lunch features products we’ve all had on our dinner tables over the years. Their premium soup and batter mixes have served budget conscious families for a long time. We’re happy that consumers can find the products in Menard’s stores and that we can provide a platform for Shore Lunch to showcase their ‘made from scratch’ quality products to hungry, tailgating race fans and campers!”
After the purchase of the ARCA Menards Series last year, NASCAR and ARCA worked diligently to develop an exciting new competition framework for 2020 and beyond. The ARCA Menards Series evolution will establish the series as the highest level of professional, grassroots racing designed to bridge the gap between weekly racing and nationally touring professional series, with the added intention to preserve both series’ historic short-track lineage stretching back more than 60 years.
The Shore Lunch 150 will mark the only appearance in Iowa for the ARCA Menards Series this season. The annual race for national bragging rights will be the 18th East-West combination event at Iowa Speedway. Past ARCA winners include current NASCAR Cup Series drivers Joey Logano, Kyle Busch, Chase Elliott, Corey Lajoie and Cole Custer.
About Iowa Speedway
Iowa Speedway, The Fastest Short Track on the Planet, is a state-of-the-art 7/8-mile asphalt paved tri-oval racetrack and motorsports facility located in Newton, Iowa. Our 2020 schedule includes three exciting race weekends: June 12-13 (NASCAR Gander RV & Outdoors Truck Series Iowa 200 and NASCAR Xfinity Series Iowa 250), July 17-18 (ARCA Menards Series Shore Lunch 150 and NTT IndyCar Series Iowa 300) and July 31-August 1 (NASCAR Whelen Modified Tour Iowa 150 and NASCAR Xfinity Series U.S. Cellular 250). For tickets, call 1.866.787.8946. To learn more, visit www.IowaSpeedway.com, “like” us on Facebook or follow us on Twitter and Instagram.
About ARCA
The Automobile Racing Club of America (ARCA), founded in 1953 by John and Mildred Marcum in Toledo, Ohio and acquired by NASCAR in April 2018, is the leading grassroots stock car sanctioning body in the United States. Bridging the gap between NASCAR’s top three national touring series and weekly racing all across the country, the organization is scheduled to administer more than 100 events in multiple racing series in 2020, including the ARCA Menards Series, ARCA Menards Series East, ARCA Menards Series West, the ARCA/CRA Super Series, and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways. For more information about ARCA visit www.arcaracing.com, or follow ARCA on Facebook (@ARCARacing) and Twitter (@ARCA_Racing).
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