Alex Sedgwick (Wiley X)
Alex Sedgwick (Wiley X)

European Driver Alex Sedgwick To Make United States Debut At Phoenix

Wiley X October 29, 2020

LIVERMORE, Calif. — There will be a new face at Phoenix Raceway in Avondale, Arizona, on Saturday, Nov. 7th, as Alex Sedgwick takes a historic journey across the pond from Europe to compete in the ARCA Menards Series West race.

The Arizona Lottery 100 will take place during NASCAR’s Championship weekend, which will crown the champions of each series, a first for Phoenix Raceway.

Sedgwick, a 21-year-old from Brighton, England, competed in the NASCAR Euro Series during the 2018 and 2019 seasons, and earlier this year was invited by NASCAR to attend the 62nd running of the Daytona 500 at the Daytona International Speedway.

After touring the garage, sitting on pit road watching practice on the wall, eating dinner and watching the truck race from the France family suite, to watching the Daytona 500 from the NASCAR suite above the start/finish line, Sedgwick knew he wanted to become a NASCAR Cup Series driver, so planning began.

RELATED: Complete entry list for Phoenix

This will be Sedgwick’s first race in the United States, the start of a long career in the sport. Sedgwick plans on making a career in NASCAR, becoming the first full-time European driver in the history of the sport, and wanting to become only the second European ever to win at the highest levels of NASCAR. The last and only European driver to win in the NASCAR Cup Series was Mario Andretti 53 years ago when he won the Daytona 500 in 1967.

Sedgwick plans to compete on select tracks in NASCAR Xfinity Series and ARCA Menards Series races in 2021 and is already in talks with top teams. Many companies have started to take a look at this European driver coming to the United States. The first to ink a deal was Wiley X, a premium sunglass company that is no stranger to the sport of NASCAR.

Wiley X has been outfitting top NASCAR drivers for over a decade in the sport, from past Cup Series champions like Matt Kenseth and Jeff Gordon (under their DVX brand) to more recent champions like Kevin Harvick and Joey Logano.

Wiley X is a standard issue sunglass manufacturer for all U.S. Armed Forces and even for some of our allies’ elite forces, which makes perfect sense that Wiley X would welcome a European driver like Sedgwick into their family. They’re also a preferred glass in the safety market or for weekend warriors who love to hunt, fish or pursue various other high velocity sports.

Myles Freeman, Wiley X President of Sales and Co-Owner, said, “We are very excited to support Alex Sedgwick as he enters the sport of NASCAR in the United States. We are very selective as to who we support and who represents our brand and we feel Alex will be a great addition to our already stellar roster. Our goal is to help elevate him into the next wave of championship drivers.”

Ryan Johnston, President & CEO of InterPhase Entertainment who manages Sedgwick, said, “Alex is a unique and highly marketable driver. We had a strong feeling about Alex and the results have quickly proven as expected. Wiley X is one of many companies that have not only shown an interest in Alex, but are negotiating to be the next in line to sign agreements with Alex to support his rise in NASCAR here in the United States. We want to thank Myles and Wiley X for supporting Alex’s rise in the sport.”

Sedgwick is extremely grateful for the early support the sport has shown.

“Having a brand on board that is not only the choice of NASCAR champions, but also NAVY SEALS and military heroes, is an honor so early in my career,” he said. “I’m incredibly grateful for the support, and excited to represent Wiley X not only on the track, but whenever the Sun is out!”

Wiley X is one of the leading manufacturers of protective eyewear in the world and the only premium sunglass brand whose entire sunwear line is ANSI Z87.1 and EN.166 rated. All sunwear models are certified as protective eyewear. For more information on Wiley X, you can visit their website at www.wileyx.com or follow them at @wileyx on Facebook and Instagram.

You can follow Sedgwick’s every move by following him @alexsedgwick1 and on his website at www.alexsedgwickracing.com.