The Milwaukee Mile
The Milwaukee Mile (Photo via Track Enterprises)

Free tickets to Sprecher 150 available to those who buy specially marked root beer cases

Sprecher Brewing Company, Track Enterprises and the Automobile Racing Club of America (ARCA) announced today a special promotion providing fans the chance to get a free ticket to the Aug. 29 ARCA Menards Series race at the Milwaukee Mile.

The Sprecher 150 is scheduled for Sunday, Aug. 29, at 2 p.m. CT, with live, flag-to-flag coverage on MAVTV Motorsports Network. The race will also be streamed on NBC Sports Gold’s “TrackPass.”


Fans who purchase specially marked cases of Sprecher Root Beer between June 20 and Aug. 28 can redeem their Menards cash register receipt for a free ticket to the Sprecher 150. The cash register receipts can be redeemed on race day at the Wisconsin State Fair Park Expo Center Ticket Box Office on the Wisconsin State Fairgrounds.

Ticket redemption is limited to one ticket per case purchased, but there is no limit on the number of cases fans can purchase. Cash register receipts can also be redeemed at the State Fair ticket office (7722 W Greenfield Ave., West Allis, Wisconsin) Monday-Friday from 9 a.m. – 3 p.m. ET.

“Sprecher is proud to sponsor this event in Milwaukee, our hometown,” said Sharad Chadha, CEO of Sprecher Brewery. “However, the promotion for a free ticket is chain wide at Menards, in all of the 330-plus stores in 15 states. Sponsoring this race and bringing national stock car racing back to the Mile with the ARCA Menards Series is one way we can pay tribute to race fans and Sprecher fans.”

The Sprecher 150 will be a points race for the ARCA Menards Series as well as a Sioux Chief Showdown championship event and a points race for the ARCA Menards Series East. Series officials are expecting cars from all three ARCA Menards Series touring divisions to participate.

“What a cool promotion, and what a cool opportunity to Menards customers who love racing and love Sprecher Root Beer to be rewarded!” said Jeff Abbott, promotions manager and spokesperson for Menards. “We are excited to partner with Sprecher and Track Enterprises to bring the ARCA Menards Series back to the Milwaukee Mile Speedway and southeastern Wisconsin in 2021.”

Sprecher 150 Logo Color

The ARCA Menards Series last competed at the Milwaukee Mile in 2005-2007. The series has visited “The Mile” five times, with 10-time series champion Frank Kimmel winning two of the last three races at the historic Milwaukee oval.

“We’ve been working on bringing the ARCA Menards Series back to Milwaukee for several years,” commented Bob Sargent, president of Track Enterprises. “Now, with the support of Sprecher Craft Soda, we are looking forward to hosting all of the great race fans in Wisconsin as the ARCA cars bring major league stock car racing back to the historic Milwaukee Mile.”