Calypso Lemonade to sponsor ARCA Menards Series’ return to Winchester Speedway

TOLEDO, Ohio — King Juice Company, the Automobile Racing Club of America (ARCA) and Indiana’s Winchester Speedway announced today that Calypso Lemonade will sponsor ARCA’s return to the half-mile paved oval on Saturday, July 31.

The Calypso Lemonade 200 at Winchester Speedway will be fourth consecutive Saturday night short track clash for the series in July. The race will be televised live on MAVTV starting at 8 pm ET.

A full day of track activity at Winchester is scheduled, with ARCA Menards Series practice set for 4:15 p.m. ET followed by General Tire Pole Qualifying at 6 p.m. ET. The Calypso Lemonade 200 will be preceded by a 50-lap Midwest Modified tour feature, giving race fans 250 laps of racing action for the evening.

“Our partnership with Menards has allowed us to return once again as a race sponsor, this year to one of the most historic tracks in the country,” said Bridget Lasda, chief customer officer for Calypso Lemonade. “It’s going to be a hot battle on a hot night, and we can’t think of a better way to celebrate a great night at the races than by enjoying an ice-cold bottle of Calypso Lemonade.”

Calypso Lemonade first partnered with ARCA series sponsor Menards in 2015 as the first sponsor of what is now the Sioux Chief Showdown. The relationship between Menards, the country’s third-largest home improvement retail chain, and King Juice Company brings opportunities for the Milwaukee-based beverage company to promote its Calypso Lemonade products to the Menards customer base.

The Calypso Lemonade 200 will be the 30th race for the ARCA Menards Series at the ultra high-banked Winchester Speedway. The track, which features 37-degree banked turns, is the third oldest continuously operating race track in the country (1916) behind only The Milwaukee Mile and Indianapolis Motor Speedway.

Previous ARCA Menards Series winners at Winchester include Don O’Dell (in the track’s first ARCA race in 1957), Ralph Latham, Bobby Watson and former series champions Marvin Smith, Tracy Leslie, Bob Keselowski, Tim Steele and Frank Kimmel. Recent winners include NASCAR Cup Series stars Alex Bowman in 2012 and Chase Briscoe in 2016, as well as NASCAR Xfinity Series winner and current ARCA Menards Series championship contender Ty Gibbs.

Gibbs dominated the ARCA Menards Series race at Winchester in 2020, leading 199 of 200 laps after starting from the pole.

“We are excited to partner with King Juice Company and the Calypso Lemonade Brand to bring the ARCA Menards Series back to Winchester Speedway,” said Jeff Abbott, promotions manager and spokesperson for Menards. “What better way to quench a hot summer thirst than the Calypso Lemonade 200 night race at Winchester? It’s one of the most exciting race tracks on the schedule, and everyone will be looking forward to a great Saturday night short track battle.”

Advance discount tickets to the Calypso Lemonade 200 are on sale for just $20, a savings of $10 from the gate price on race day, at 18 Menards stores in eastern Indiana and western Ohio, including the Indianapolis market. Children ages 6-11 are just $10, and kids 5 and under are free.