#12: Willie Mullins, CW Metals-Crow Wing Recycling, Toyota Camry
Dinah and Willie Mullins (Photo: Jeremy Thompson/Mullins Racing)

Mullins Racing offering fans a chance to help a small team and get their name on a race car at Daytona

Dinah Mullins could be accused of having crazy ideas from time to time.

Dinah, who co-owns Mullins Racing alongside her husband and driver Willie Mullins, recently launched one such wild idea with the goal of giving fans of the small ARCA Menards Series team a way to help — and get their names on a race car in the process.

On Oct. 13, the team announced an Amazon wish list campaign. Fans can purchase items for Mullins Racing that the team needs, and in return, the team will put the names of everyone who purchases items on the decklid of Willie’s race car when the 2023 ARCA Menards Series season opens at Daytona International Speedway in February.

“It was Dinah’s idea,” Willie said. “Last week we were sitting around and she said, ‘You know, I’m going to do a wish list for Mullins Racing.’ I was like, ‘OK?’ I didn’t expect it to go from there to anywhere else. That’s how it spawned.”

The idea for the campaign came to Dinah thanks to her use of the social media platform TikTok, which she uses to promote Mullins Racing via accounts for herself and Willie, as well as regular donations the two make to the Old Dominion Humane Society.

“People always on our TikTok’s are commenting, ‘How can we help?’” Dinah said. “We’re big animal people, and the dog rescue group that we tend to work with, they do a wish list, and once a quarter I’ll go in and buy them paper towels and cleaning supplies. Not fun stuff, but things I know they need. Doing it through the Amazon wish list makes it so simple and so easy.

“You’ve got to make it easy for people to feel a part of it. So we went this route. I have things listed from $10 to $250, and its all absolutely consumable stuff that we go through.”

RELATED: Willie Mullins’ ARCA Menards Series stats

Among the items fans and supporters can purchase for the team are shop towels, wrench sets, utility wagons, head socks and ear buds, just to name a few of the many options. Some of the items on the wish list are from ARCA Menards Series sponsors such as Lucas Oil, Herr’s Snacks, Dawn and Charmin.

“We have some great marketing partners in ARCA that are more than just there to be there,” Dinah said. “They are actually products race teams use week in and week out.”

The team has already begun receiving shipments from Amazon with products purchased by supporters from the wish list.

“We got towels, we got glass cleaner, not glamorous stuff, but by the end of the season, that really starts to add up for us,” Dinah said. “It’s stuff that we just always need.”

Willie, who has made 25 ARCA Menards Series starts and four ARCA Menards Series East starts dating back to 2008, admitted he’s been surprised how positive the response has been to the campaign thus far.

In a perfect world, Willie said he hopes the program will help the team secure some additional funding for the 2023 season.

“If we can maybe even curate a larger sponsor out of this, that’s what we’re trying to do,” Willie said. “The main goal is to show people we need the little stuff. The little stuff helps out. The big sponsors help us with the big items and the larger moving parts, but sometimes we’ll lack on this little stuff, and this is what we need to keep the team rolling and going forward.”

The team is already in the planning stages for next year, which includes fielding multiple drivers in the annual pre-season practice session at Daytona in January.

Brayton Laster, who made two ARCA Menards Series starts for the team at Daytona and Talladega Superspeedway this year, is one of the drivers scheduled to take part in the practice at Daytona. Additional drivers for the pre-race practice will be announced later.

Willie Mullins, driver of the #12 CW Metals-Crow Wing Recycling Toyota races during the Menards 250 for the ARCA Menards Series at Elko Speedway in Elko New Market, Minnesota on June 25, 2022. (Matt Krohn/ARCA Racing)
Willie Mullins, driver of the No. 12 CW Metals-Crow Wing Recycling Toyota, during the Menards 250 for the ARCA Menards Series at Elko Speedway on June 25, 2022. (Photo: Matt Krohn/ARCA Racing)

Dinah and Willie are hopeful Laster be back with the team for the Lucas Oil 200 Driven by General Tire in February, as well, but they’re still working on sponsors for that program.

“We’ll be naming a couple of other drivers that will be at the practice for us at Daytona. We still have two available spots that we’re looking to find some drivers to fill,” Willie said. “It’s all starting to become bigger and bigger every year. We were just a little team at first, and nobody knew about us, and now we’ve become so much larger and have a larger following.

“There are still things we’re working towards to become a bigger and stronger team, and maybe someday we’ll have some full-time drivers.”

The husband-and-wife duo, who own and operate Bugsy’s Auto Body in Fredericksburg, Virginia, think the Amazon wish list campaign will not only help grow their fanbase, but also give their fans something to be excited about when the 2023 season begins at Daytona.

“I want people to feel extremely involved with us,” Dinah said. “I think that’s been our selling point as a team. We’re the everyman, and we want everybody to be a part of our team with us and enjoy the season with us.”

Fans interested in purchasing items in support of Mullins Racing can click here to view the team’s Amazon wish list.