Katherine Legge
(Photo: Courtesy Sigma Performance Services)

Katherine Legge adds sponsorship from SIRP AI, El Bandido Yankee Tequila for Daytona ARCA event

Sigma Performance Services February 12, 2025

STATESVILLE, N.C. – Pioneering motorsport driver Katherine Legge announced today new sponsors SIRP AI and El Bandido Yankee Tequila for ARCA Menards Series Ride the ‘Dente 200 at Daytona International Speedway on Saturday, February 15, 2025.

Legge will also host a live recording of newly launched “Throttle Therapy with Katherine Legge” podcast in partnership with Dave & Busters Daytona on Friday, February 14, 2025 at 5 p.m. for Daytona race fans.

“I’m excited to represent SIRP AI and El Bandido Yankee Tequila at Daytona for the ARCA 200. SIRP AI’s commitment to innovation and moving the entertainment industry forward across all verticals with new technology aligns well with my commitment to progress in motorsport,” said Legge. “I’m also looking forward to bringing my podcast to fans in partnership with Dave & Busters and El Bandido Yankee Tequila. As a health-conscious athlete, I love how clean and tasty their tequila is and look forward to connecting them with my fans.”

“SIRP AI is proud to announce our sponsorship of Katherine Legge for Daytona ARCA 200. We believe Katherine is the most dynamic driver in motorsport today. She embodies innovation, inclusion and the competitor’s spirit, which are the core values our own company was founded on. Motorsport is the perfect vertical for our technology to make a difference. We’re proud and excited to support Katherine and to share our business with changemakers like her,” said Co-Founder John Corpus.

A revolutionary data services platform for entertainment industries, SIRP AI harnesses the power of machine learning and artificial intelligence to provide real-time analytics and insights at live events, giving venues, sponsors and promoters a competitive edge.

The Ride the ‘Dente 200 at Daytona kicks off the 2025 ARCA Menards Series season, where Legge and the Sigma Performance Services (SPS) team will take on the high-speed banks of the iconic 2.5-mile superspeedway in the SPS No. 23 Chevrolet SS ARCA car. This race represents an important milestone in Katherine’s continued journey into NASCAR stock car racing, and SPS is honored to support her as she takes on superspeedway racing for the first time. As part of her growing relationship with Chevrolet, this event will showcase her adaptability, skill, and determination on one of the sport’s biggest stages.

Katherine spoke of her partnership with Sigma Performance Services, adding: “SPS is another incredible partner that I’m excited to be working with. Since day one, we have been operating in lockstep. Their professionalism, attention to detail, and efficiency at getting the best results is outstanding. We had such a great test, and they have been awesome since the inception idea of running Daytona, all the way up to race weekend. Having the opportunity to drive in such great equipment that’s supported by such a talented team cannot be understated. I’m excited to have their support for my first foray into superspeedway racing in a stock car.”

With Katherine Legge, SIRP AI, SPS, Dave & Busters, iHeart Radio and El Bandido Yankee Tequila Company joining forces, the stage is set for an unforgettable Daytona debut. For the latest updates, follow SPS, Katherine and SIRP AI on social media and stay tuned for race-day coverage.