Alli Owens
(Photo: Adam Glanzman/NASCAR)

Alli Owens, Costner Motorsports unite for Talladega ARCA event

Alli Owens Racing April 6, 2026

MOORESVILLE, N.C. — Costner Motorsports and Alli Owens are officially joining forces for the upcoming ARCA Menards Series race at Talladega (Ala.) Superspeedway on April 25, bringing with them a shared mission: to put blue-collar racers, families and real stories back at the forefront of stock car racing.

Following an emotional and inspiring return to competition at Daytona (Fla.) International Speedway in February, driver Alli Owens found herself at a crossroads.

After competing under the Kimmel Racing banner, team owner Will Kimmel elected to pursue Talladega independently, leaving Owens to search for her next opportunity in a sport where opportunities are often dictated by funding.

But sometimes, the sport writes its own story.

On race day, a powerful scene unfolded — a moment captured with Caleb Costner and Alli Owens’ children sitting in their race cars lined up side by side.

The image quickly became symbolic of something much bigger than racing itself: legacy, family and the next generation watching closely from the sidelines.

It didn’t take long for Costner to reach out.

“Before Daytona, that moment with our kids just stuck with me,” said team owner and current NASCAR CRAFTSMAN Truck Series driver Caleb Costner.

“It reminded me why we all do this in the first place. This sport is built on people who are willing to work, sacrifice, and believe in something bigger than themselves. Teaming up with Alli just made sense — it’s about giving racers like us a chance to compete and showing people what this sport is really about.”

What began as a conversation soon evolved into a partnership rooted in shared values and a mutual understanding of the grind it takes to compete at this level.

Both Owens and Costner know firsthand the uphill battle of chasing success as self-funded drivers in a sport increasingly defined by major financial backing.

Their collaboration at the touted 2.66-mile superspeedway represents more than just a one-race effort — it’s a statement of purpose aimed at reshaping the narrative and spotlighting the heart of grassroots racing.

“I’ve had to fight for every opportunity in this sport,” added Owens. “After Daytona, there was a lot of uncertainty, but also a lot of belief.

“When Caleb reached out, it wasn’t just about racing — it was about aligning with someone who understands the bigger picture. We’re here to compete, but we’re also here to make an impact and connect with people in a real way.”

Fueling that mission is the return of primary partner Big Horn Outdoors, which will expand its involvement into a three-month global activation campaign surrounding the Talladega event.

Building on the momentum and success of Daytona — including strong fan engagement, live cooking experiences and viral content reach — the Talladega program is set to elevate the experience even further with a series of impactful initiatives:

  • Trackside fan activations featuring live cooking experiences
  • Community outreach through Owens’ nonprofit, Raising Hearts Building Futures
  • “Cooking in the Classroom” initiatives with local schools
  • Tradesmen and Veterans appreciation integrations
  • Parkinson’s Awareness Month recognition, honoring Owens’ father, a disabled veteran battling the disease

This multi-layered campaign is designed to blur the line between racing, community, and purpose—creating a platform that connects fans, families, and partners in a more meaningful way than ever before.

Superspeedway racing, however, brings its own unique opportunity. With the draft leveling the playing field, underfunded teams and determined drivers can put themselves in a position to contend.

Owens proved exactly that at Daytona — racing inside the lead pack and showcasing top-10 potential before a mechanical issue prematurely ended an otherwise promising return.

With Talladega presenting similar conditions, the No. 93 Costner Motorsports team looks ahead confidently in both performance and possibilities.

“We showed at Daytona that we can run with the leaders and put ourselves in position,” said Owens. “That’s what makes Talladega so exciting — everyone has a shot if you execute and stay in the fight.

“We didn’t get the finish we deserved last time, but we know what we’re capable of, and we’re coming back even more focused and determined to make the most of this opportunity.”

As the ARCA Menards Series heads to Talladega, this collaboration represents more than a single race weekend. It’s a reminder of what stock car racing was built on — and what it still has the power to be when passion, perseverance, and people come first.

The Alabama Manufactured Housing 200 (80 laps | 200 miles) is the fourth of 20 races on the 2026 ARCA Menards Series schedule. Practice begins Friday, April 24, from 2:30 p.m. to 3:30 p.m. CT. The race is scheduled to take the green flag the following morning, April 25, shortly after 11:30 a.m. CT. (12:30 p.m. ET). The continuation of the 74th season of ARCA competition will be televised live on FOX Sports 1 (FS1), with the Motor Racing Network (MRN) and SiriusXM Satellite Radio NASCAR Channel 90 handling the radio waves. ARCARacing.com will also stream live timing and scoring throughout the entire weekend festivities. All times are local (CT).