Continental Tire and ARCA Menards Series launch new partnership ahead of 2027 season

Fort Mill, S.C. — Continental Tire today announced a new partnership with the ARCA Menards Series beginning with the 2027 racing season. The agreement expands Continental’s presence in motorsports and strengthens its connection with one of racing’s most passionate and engaged fan communities.

For more than 70 years, the ARCA Menards Series has played a significant role in American motorsports, serving as a proving ground for drivers, teams and industry partners while helping shape the future of stock-car racing. Throughout its history, the series has built a loyal fan base and earned a reputation as one of the sport’s most respected development platforms.

For Continental, the partnership represents a unique opportunity to engage with an audience that shares a passion for performance, competition, engineering and automotive culture.

ARCA fans are deeply engaged with the sport, and their interests closely align with Continental’s longstanding commitment to delivering premium tire technology and performance-driven products.

The partnership also highlights the connection between the race track and the road. The performance, engineering and innovation that defines motorsports is reflected in the products Continental delivers to millions of drivers every day. From enthusiast vehicles and performance cars to family SUVs and daily commuters, Continental continues to develop tires designed to meet the demands of drivers wherever their journey takes them.

“Motorsports has long been an important part of Continental’s heritage, making the ARCA Menards Series a natural fit for our brand,” said Brian Beierwaltes, Head of Marketing, U.S. Passenger and Light Truck. “This partnership allows us to connect with passionate racing fans while reinforcing the link between the performance, innovation and engineering found on the track and our products trusted by drivers every day. We are excited to support the ARCA community and continue growing Continental’s presence in motorsports.”

The partnership marks another step in Continental’s continued investment in motorsports and passionate automotive communities across North America. Through integrated marketing initiatives, fan engagement opportunities and race-weekend activations, Continental will work alongside ARCA to celebrate the passion and spirit that drives the sport forward.

“The Continental name may be new to ARCA competition, but our commitment to the series is anything but new,” said Alexandra Gaillard, Continental Tire Global Chief Marketing Officer. “Through General Tire and Hoosier Racing Tire, our family of brands has proudly supported ARCA competitors since 1995. We are excited to build on that foundation and bring Continental’s global reputation for innovation, performance and confidence to one of America’s most respected developmental racing series.”

Together, Continental Tire and the ARCA Menards Series look forward to building meaningful connections with racing fans across the country while supporting the continued growth of one of America’s most historic motorsports series.