(MEMPHIS, Tenn. - August 25, 2011) - Carter - Eminem Motorsports may have gotten off to a late start as a participant in the 2011 ARCA Racing Series but that hasn’t slowed the team down from quickly expanding its sponsorship base.


This week the team signed the relaxation beverage Sippin Syrup to a four race sponsorship package which begins with this weekend’s Herr’s Live Life with Flavor! 200 at Madison International Speedway.  The 200 lap ARCA Racing Series event will be contested Friday night on the half-mile speedway located just outside Madison, Wisconsin.  The team will also be fielding a second car for the event with professional wrestler Mike Senica at the wheel.


Sippin Syrup, a product of Katalyst Beverage of Briarcliff Manor, New York, is a revolutionary mood-enhancement drink produced from natural ingredients and comes in five unique flavors.  “We are excited to have the opportunity to work with the talented and professional Carter -Eminem team,” said Katalyst Beverage president Ron Urban, “our Sippin Syrup products will benefit from our long term partnership and vice versa.”  The four race sponsorship package also includes participation in the NASCAR Camping World Truck Series event Fast Five 225 at Chicagoland Speedway on September 16 and the ARCA Racing Series events to be contested at Kansas Speedway and Toledo Speedway in October. 





This weekend’s race also marks the introduction of Mike Senica into the Carter / Eminem Motorsports organization.  Senica will pilot the number 04 Herr’s Snack Food’s Dodge Charger in his first ARCA Racing Series start of the 2011 season. “I’m very excited about my opportunity and really looking to learn a lot this weekend” stated Senica “I’m happy to have our sponsors aboard and I couldn’t do it without them.”  Senica has been active in motorsports for over 21 years and has also been wrestling professionally for 11 years.


Sippin Syrup will join primary sponsor StopCAIDnow.org and Race City Specialized Transportation on the number 40 Dodge Charger that will be driven by team owner Roger Carter during the race.  “Everything has been moving so fast recently that I haven’t had time to catch my breath,” stated Carter “we have literally been working 24/7 to get this team off the ground.  I am really starting to feel like things are finally coming together.”