Danica Watch: Possible 12-race NASCAR Nationwide Series Schedule Keeps ARCA in the News

Danica Watch: Possible 12-race NASCAR Nationwide Series Schedule Keeps ARCA in the News
TOLEDO, Ohio (January 29, 2010)--The announcement of Danica Patrick's 2010 NASCAR Nationwide Series schedule of events has brought ARCA continued media exposure. Patrick, who announced that she will compete in up to 12 NASCAR Nationwide Series races with JR Motorsports yesterday, has entered the February 6 ARCA Racing Series presented by RE/MAX and Menards Lucas Oil Slick Mist 200 at Daytona International Speedway. Her participation in ARCA's season opening event continues to be referenced in the subsequent media released by the popular IZOD INDYCar Series star as she attempts to make the transition to stock cars racing.

According to Meltwater News, ARCA benefitted with exposure through references in more than 350 media outlets after Patrick's Nationwide Series schedule announcement on Thursday, January 28. Meltwater News, formerly known as Magenta News, is an international media monitoring service.

In December, when Patrick participated in the ARCA open test at Daytona International Speedway in preparation for her upcoming competitive debut, Meltwater News reported that ARCA received thousands and thousands of media exposures worldwide, with an estimated media value of over $7 million.

The 2010 ARCA Racing Series presented by RE/MAX and Menards kicks off with the Lucas Oil Slick Mist 200 at Daytona Int'l Speedway on Saturday, February 6, 2010. The race is live on SPEED beginning at 4:30 p.m. Eastern.

Check arcaracing.com and arcanation.com for exclusive coverage of the ARCA Racing Series' portion of Speedweeks 2010, including live timing and scoring and a live audio feed of on-track activity.

CONTACTS:
ARCA PR/Media, office (734) 847-6726
Don Radebaugh, cell (419) 450-0611
Jackie L. Franzil, cell (419) 574-2685

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