With Kerry Earnhardt behind the wheel of Dale Earnhardt Inc.’s #2 black Monte Carlo for the upcoming ARCA RE/MAX Series race at Atlanta, Diamond Cut Jeans will be utilizing this ‘rolling billboard’ to continue introduction of their American-made product to auto racing’s loyal fan base.    

‘Part of our Team DC marketing concept, which was announced last month, is sponsorship of Kerry’s ARCA RE/MAX team for the final event of the season,’ said Dan McGrew, President of the Nocona, Texas based facility. ‘This race might be the culmination of this year’s ARCA RE/MAX Series; but for Diamond Cut, this is just the start of our Team DC program. We're really looking forward to working with Dale Earnhardt Inc. for this one race deal.’

Last month, the privately owned company announced the signing of six spokespersons. Besides Kerry, eldest son of the late Dale Earnhardt, the list includes: Winston Cup drivers Ricky Craven, Ron Hornaday and Mike Skinner; television commentator, rodeo steer roper and former NASCAR Winston Cup crew chief Jeff Hammond; and 18-year old Regan Smith, currently running in the USAR Pro Cup Series.

‘Once I tried on my first pair of DC Jeans, I knew I'd accept the opportunity to act as a spokesperson for the company,’ said Kerry when questioned about this new association. ‘It's really important to me to believe in a product before I endorse it. The jeans are great. They have a real nice fit?really comfortable. Plus, we have the opportunity of advertising for them to let race fans know about this little company named Diamond Cut Jeans.’ 

Diamond Cut Jeans are one of the very few jeans that are still designed and manufactured in America and are made with 100%, 14.75 oz. American Denim. The jeans utilize an exclusive ‘Gusset Technology’ which translates into a jean that looks great, fits better and lasts longer. Find out more about these American Made Jeans at www.diamondcutjeans.com. Jeans are available for men, women and children.


Kerry Earnhardt is building an impressive resume within the ARCA RE/MAX Series ranks. In only 10 RE/MAX Series starts, the eldest son of NASCAR legend Dale Earnhardt, has 3 wins, 6 top-5s and 7 top-10s. In addition, Earnhardt has led 211 laps in 5 races including the 29 he led in last year's Atlanta finale. But there's a lot more to this 3rd-generation driver than racing. Here's an inside look at the Earnhardt profile.