General Tire renews ARCA partnership with multi-year agreement

FORT MILL, S.C. (Dec. 6, 2017) – General Tire announced today that it has renewed its partnership with the Automobile Racing Club of America (ARCA) Racing Series presented by Menards. The renewal continues General Tire’s status as the “Official Tire” of the series. In addition to the multi-year agreement, General Tire also announced it will title sponsor the “General Tire 150” at Charlotte Motor Speedway Thursday, May 24, 2018. 

“We’re pleased to announce the extension of our partnership with ARCA and look forward to expanding our presence in the sport by adding the General Tire 150 at Charlotte Motor Speedway,” said Travis Roffler, director of marketing for General Tire. “Our team has worked hard to help grow ARCA and provide competitive, action-packed racing each week for the fans. We’re eager to work with ARCA to help expand both our brands even more.” 

Since 2016, General Tire’s participation in ARCA has included race entitlements, driver and team awards, as well as at-track activation and hospitality. It’s a partnership that continues to grow into 2018 and beyond. 

“General Tire’s strategic partnership with the ARCA Racing Series presented by Menards is extensive,” said ARCA President, Ron Drager. “The series as a whole has benefited from General Tire’s participation, which includes supplying all tires used in competition, race event entitlements, the General Tire Superspeedway Challenge, the General Tire Pole Award, media support, onboard camera placement, trackside signage and at-track activation. We will continue to build on the relationship we established in 2016.” 

The addition to the General Tire 150 to General Tire’s list of race entitlement sponsorships is a notable addition for the 100 year-old brand. The May race marks the return of ARCA to the legendary 1.5-mile oval since 2004. In total, 20 ARCA races have been held at Charlotte Motor Speedway dating back to 1964 when Curtis Turner walked away with the win. 

“Charlotte Motor Speedway’s stature in stock car racing makes it a top-tier destination,” Drager said. “We appreciate the opportunity to return to Charlotte in 2018, especially in partnership with General Tire, our Official Tire Partner. We look forward to an exciting General Tire 150 next May 24.” 

“Charlotte Motor Speedway is all about entertaining the fans, so we’re thrilled to add ARCA racing to our lineup of unmatched motorsports entertainment during the 10 Days of NASCAR Thunder,” said Greg Walter, Charlotte Motor Speedway executive vice president. “We’re also proud to add General Tire to our portfolio of entitlement sponsors dedicated to producing the best experience for the fans. The ARCA Racing Series has showcased some spectacularly successful drivers in the recent past like Joey Logano, Chase Elliott and Kyle Larson. We’re sure that another rising star will make a name for himself on our world-class stage during pole night next May.” 

Located in Fort Mill, South Carolina, the Charlotte race could be considered the “home race” for General Tire. “With over 500 employees working in our corporate headquarters located just south of Charlotte, we wanted to bring a race close to home for them, in addition to the many dedicated racing fans in the area,” Roffler continued. “It’s going to be a great way to kick off such a fun holiday weekend at the speedway.” 

The five entitlement races for General Tire during the 2018 season, include: 

Track

Race

Date

Daytona International Speedway

Lucas Oil 200 Driven by General Tire

Sat., Feb. 10, 2018

Talladega Superspeedway

General Tire 200

Friday, April 27, 2018

Charlotte Motor Speedway

General Tire 150

Thursday, May 24, 2018

Pocono Raceway

General Tire #AnywhereIsPossible 200

Friday, June 1, 2018

DuQuoin State Fairgrounds

General Tire Grabber 100

Monday, Sept. 3, 2018

To learn more about General Tire products and to find a local dealer, drive over to GeneralTire.com.  Join the social media conversations on Twitter @generaltire, on Instagram @general_tire and on Facebook.com/GeneralTire. 

About General Tire

For over 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of the Automobile Club of America (ARCA), Best in the Desert Racing Association (BITD), Major League Fishing (MLF), Fishing League Worldwide (FLW), King of the Cage, Lucas Oil – Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland, FreestyleMx.com Tour; Zero One Odyssey, and JeepSpeed. Team GT includes: CJ Hutchins, Jim Beaver, Doug Fortin, Camburg Racing, Chase Motorsports, Skeet Reese, Edwin Evers, John Crews, Britt Myers, Mark Rose and Bill McDonald. 

About Continental AG

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2016, Continental generated sales of €40.5 billion and currently employs more than 233,000 people in 56 countries. 

About Charlotte Motor Speedway

For nearly six decades, Charlotte Motor Speedway has set the standard for motorsports entertainment for fans of all ages. Charlotte Motor Speedway is the only race vacation destination where fans can immerse themselves in the heart of NASCAR country. Visitors can attend one-of-a-kind race spectacles such as the Monster Energy All-Star Race, the Coca-Cola 600 and the Bank of America 500; take behind-the-scenes speedway and race shop tours; explore the NASCAR Hall of Fame; and drive an 800-horsepower stock car. 

Through every event and every decade, Charlotte Motor Speedway puts FANS FIRST with a never-ending commitment to enhance the fan experience. That tradition continues with unmatched value through affordable season tickets, unparalleled prerace entertainment and more opportunities for fans to see their favorite drivers.

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