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Sam Mayer
Sam Mayer, driver of the No. 21 Pat Connaughton With Us Foundation Chevrolet, celebrates winning the Zinsser Smart Coat 200 for the ARCA Menards Series at I-44 Speedway in Lebanon, Missouri, on Sept. 5, 2020. (Jeff Curry/ARCA Racing)

Zinsser named sponsor for July ARCA Menards Series race at Berlin Raceway

The stars and cars of the ARCA Menards Series will return to the legendary Berlin Raceway, located just west of Grand Rapids in Marne, Michigan, on Saturday, July 17, for the Zinsser Smart Coat 200.

The event marks the return of the nationally touring, nationally televised stock car series to West Michigan after a two-year hiatus.

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“Berlin Raceway has a long history of hosting some the biggest short track events in the Midwest, and we’re proud to carry on that tradition again with the Zinsser Smart Coat 200,” said Berlin Raceway president and general manager Jeff Striegle. “Our fans are always tuned up for long-distance races, and at 200 laps there’s a lot of racing to be done.

“It’s a great distance because the drivers have to be patiently aggressive. There’s no time to waste, but there’s also an element of strategy. We’re looking forward to a great race in front of a lot of great race fans.”

The Zinsser Smart Coat 200 is the second of four straight Saturday night short track events in the ARCA Menards Series and promises to be one of the highlights of the summer stretch. The Saturday night event is scheduled for a live, flag-to-flag broadcast on MAVTV Motorsports Network and streaming on NBC Sports Gold’s TrackPass.

Zinsser, a Rust-Oleum brand of primers, sealers and coatings, was reintroduced to the ARCA Menards Series in 2020, when the company served as the entitlement sponsor at Lebanon I-44 Speedway. Zinsser also served as a team sponsor in the late 1990s, sponsoring ARCA legend Jack Bowsher’s team with driver Bob Strait.

“We are thrilled to be a part of the ARCA Menards Series again,” said Don Muench, Senior Vice President of Sales, at Rust-Oleum. “The ARCA Menards Series has a lot of great up-and-coming drivers and a great fan base. We’re proud to be a part of it.”

The event will also serve as Round 4 of the Sioux Chief Showdown, a 10-race series within the greater ARCA Menards Series. The Sioux Chief Showdown allows drivers under the age of 18 the opportunity to compete for a championship within the ARCA Menards Series. In 2020, 17-year-old Sam Mayer won the Sioux Chief Showdown title, propelling him to an opportunity with the JR Motorsports organization in the NASCAR Xfinity Series in 2021.

Ticket and race information is available at The day’s track activity will start at 4:15 p.m. ET with a 45-minute practice, followed by General Tire Pole Qualifying at 6 p.m. ET. The green flag will wave on the Zinsser Smart Coat 200 shortly after 8 p.m. ET.