LOS ANGELES & CHARLOTTE, N.C. — Triller, the globally popular, AI-powered social media experience, announced today its entry into NASCAR via a partnership with driver Toni Breidinger, the 22-year-old rookie who is making history as the first Arab-American female driver in the ARCA Menards Series.
The partnership will begin Saturday with the Calypso Lemonade 200 at Indiana’s Winchester Speedway; Breidinger will drive the No. 25 Triller Toyota for Venturini Motorsports after joining the team as part of a five-race deal.
Breidinger, who already has one of the largest social followings of any stock car driver, will document her racing experience on Triller and will have her car wrapped with Triller signage this weekend.
She is the all-time winningest female in United States Auto Club (USAC) history with 19 wins, a record that helped her move into the ARCA Menards Series this year.
— Toni Breidinger (@ToniBreidinger) July 28, 2021
“Toni Breidinger is the perfect fit for our entry into NASCAR and all forms of racing for Triller,” said Bobby Sarnevesht, chairman and co-owner of Triller. “She is a disruptive, smart, highly competitive, socially conscious and engaged athlete who our millions of followers are just starting to learn about. We look forward to helping to elevate her story and her platform and to connecting her with the stars who are already deeply involved in Triller, as well as giving our followers a first look into NASCAR and helping to grow the sport with a younger and very engaged and loyal audience.”
Added Breidinger: “As a young athlete who has diverse interests and wants to have young people get excited about the sport I love, racing, Triller is the perfect place for me. The mix of engaged socially conscious young people from around the world is the audience I want to connect with, and I think as we grow together all will learn, have fun and experience new events together.
“I am thankful for this partnership with Triller and for them to believe in female athletes and especially in motorsports.”
The partnership will begin with Saturday’s race at Winchester and will continue with four more races this season: Aug. 22 at the Illinois State Fairgrounds in Springfield, Illinois; Sept. 5 at the DuQuoin State Fairgrounds in DuQuoin, Illinois; Oct. 23 at Kansas Speedway; and Nov. 6 at Phoenix Raceway.
This is the latest part of a progressive strategy that Triller is going to extend into sports. In addition to the highly successful Triller Fight Club series, which continues with the first of a long series of Tuesday night fights at Madison Square Garden and will also feature the Sept. 11 matchup between Oscar de La Hoya and Vitor Belfort at the Staples Center in Los Angeles, Triller is an exclusive broadcast partner of the BIG3, the official creator of the new global sport, FIREBALL3, and purchased premium entertainment and sports channel FITE earlier in the year.
The platform continues to also engage in large scale promotions marrying sports and entertainment, including hosting the cast of Space Jam 2 at Triller House in LA prior to the premiere of the film starring LeBron James, Don Cheadle and other NBA and WNBA stars.
Triller will have additional announcements about new partnerships in all areas of global sport in the coming weeks.